RationalFX to donate Birmingham City shirt sponsorship to Little Hearts Matter

RationalFX, the principle sponsor of Birmingham City FC, have donated their sponsorship rights to a Birmingham based charity for a big game this Christmas.

Little Hearts Matter, who support children with half a working heart have been chosen via a public vote on RationalFX.com as the charity to have their logo featured on the players’ shirts when Blues play West Ham United on Boxing Day live on Sky Sports.

Little Hearts Matter shirt

RationalFX, the principle sponsor of Birmingham City FC, have donated their sponsorship rights to a Birmingham based charity for a big game this Christmas.

Little Hearts Matter, who support children with half a working heart have been chosen via a public vote on RationalFX.com as the charity to have their logo featured on the players’ shirts when Blues play West Ham United on Boxing Day live on Sky Sports.

Little Hearts Matter shirt

Rajesh Agrawal, Chairman and CEO of RationalFX, says: “We are so pleased that RationalFX can support Little Hearts Matter this Christmas with what we hope will be a great opportunity for fundraising and publicity. The public has made a great choice – these children deserve everyone’s support and I must thank Birmingham City for supporting us in changing the logo for this match.

He continued: “RationalFX is still a small company, with just 50 staff.  However we keep our overheads low and we’re growing fast with our new online money transfer web site, Xendpay.com.

“This gives us the privilege of being able to help this very worthy cause – which I do so on behalf of our staff.”

Shelagh Paterson, Head of Fundraising at Little Hearts Matter, said: “We are delighted to have this opportunity to raise much needed funds and awareness for children who have only half a working heart. It is also a once in a lifetime opportunity for the children to be involved in the day. We would like to say a huge thank you to RationalFX and BCFC for their support

Birmingham City Manager Chris Hughton added: “It’s fantastic of RationalFX to give up their shirt sponsorship rights to such a fantastic cause. It is a wonderful, caring gesture and one which I’m sure will help to raise the profile of Little Hearts Matter and help them make valuable funds too.”

More about the RationalFX Charity Match
On Boxing Day Birmingham City will play with the Little Hearts Matter logo on their shirts when they meet West Ham United in the npower Championship.  Little Hearts Matter will have over 70 volunteers and supporters outside and inside the ground and the teams will be led onto the pitch by two mascots who are both children born with only half a heart – Paige, a Blues fan, and George, a West Ham United fan. Supporters will be encouraged to donate around the ground on the day and also by text message and it is expected that over one million viewers on Sky Sports will be similarly encouraged to donate by texting  “HELP22 £3” to 70070. RationalFX have also included these messages in the perimeter advertising to be shown throughout the match.

About RationalFX:
RationalFX is one of the world’s fastest growing and most competitively priced independent foreign exchange companies. Established in 2005, RationalFX has completed worldwide FX transactions worth over £1.25 billion to date and annually helps tens of thousands of private clients, businesses and large corporations with more competitive foreign currency exchange rates, giving them huge cost savings compared to the Banks and other FX Brokers. RationalFX offers a simplified service that makes business sense to its private and corporate clients who have demanding schedules and various business priorities. Each of RationalFX’s business clients is assigned to a dedicated account manager from a personable team of credible analysts and traders with the experience to meet the prerequisites of various business sectors from manufacturing to entertainment. Their expertise in the currency markets also extends to foreign exchange brokerage and dealing services to provide an integrated service to support its customers to manage their FX risk.

About Little Hearts Matter
Little Hearts Matter is a charity that offers support and information, and raises awareness of those affected when a child has only half a heart, due to conditions such as Complex Pulmonary Atresia, Tricuspid Atresia, Hypoplastic Left Heart Syndrome (HLHS) or Double Inlet or Outlet Ventricle

About Paige and George
Paige is 12 from Solihull and supports BCFC and has a non-correctable heart condition called Hypoplastic Left Heart Syndrome. George is 14 from Devizes and is a West Ham supporter, he has incurable heart condition Hypoplastic Left Heart Syndrome.